ICC Birmingham Event BOA 22 Dates: 20-23rd Sept 22

KoalaKoffee had the opportunity to provide its coffee stand and barista services at the ICC Birmingham event, BOA 22. This case study highlights
circle health group and koalakoffee exhibition stand ideas

In September 2022, KoalaKoffee had the opportunity to provide its services at the ICC Birmingham event, BOA 22. This case study highlights the event’s location, the exhibition, setup duration, services provided by KoalaKoffee, machinery and products utilised, client requirements, and the outcome of the event.

What Services did KoalaKoffee provided at the event?

KoalaKoffee provided the client, Circle Health Group with two coffee bars staffed with professional baristas to cater to attendees’ coffee needs.

exhibition stand ideas with a coffee barista

What machinery and products did you use?

KoalaKoffee used the visually impressive San Remo Coffee Machines & Grinders at the event.

Additionally, two fully branded coffee bars were set up, featuring fresh whole milk, skimmed milk, and alternative milk options.

To align with sustainability practices, all consumables used were fully recyclable and bio-degradable.

What were the clients requirements in terms of your services?

Circle Health Group specified their preference for Lavazza coffee, and KoalaKoffee was able to meet this requirement.

The client also requested branded bars and baristas. To fulfill this request, KoalaKoffee provided baristas wearing aprons in the client’s brand colours and displaying the logo. Also, a branded stencil and bar graphics were incorporated into the coffee bars and drink aesthetics.

coffee exhibition stand at nec birmingham koalakoffee

What was the outcome of the event - Was footfall to the clients stand good - did it help them increase the number of visitors they could talk to?

The event was a tremendous success for KoalaKoffee and Circle Health Group.

KoalaKoffee served approximately 1,500 cups of coffee throughout the exhibition, allowing the client ample time to engage with attendees and gather new customer information.

The presence of the coffee bars contributed to increased footfall and facilitated meaningful conversations with visitors.

What information did the client need to provide you so that you could make sure the setup was right?

Regarding the setup for the event, the client needed to provide KoalaKoffee with the necessary information to ensure a successful arrangement. This included details about the event such as location, dates, and any specific requirements.

Additionally, the client expressed their interest in having branded items incorporated into the setup.

To facilitate this, they shared all relevant logos and brand guidelines, allowing KoalaKoffee to handle the rest of the branding process.

Chris from Koala Koffee Coffee in Stockport
Chris Tomkinson

Owner of KoalaKoffee

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