Exhibition Stand Ideas: How to attract more traffic to your exhibition stand

Spoiler alert... As a mobile event supplier serving coffee & hot drinks we would definitely recommend our barista and coffee bar hire service as a way to attract more traffic to your exhibition stand but let us explain why...
Looking for exhibition stand ideas?

Before we get started, let’s have a quick look at the kind of exhibitions there are and a few ideas…

What kind of exhibitions, events happen accross the UK and how to attract more customers to your stand?

There are a wide variety of exhibitions that take place in the UK where companies arrange exhibition stands. Here are some common types of exhibitions:

Exhibition Stand Ideas How to attract more traffic to your exhibition stand

As you can see there is an array of exhibitions that take place and the ExCeL in London alone hosts over 400 events every year, welcoming 40,000 exhibiting companies and over 4 million people, from across the globe.

As well as this the NEC in Birmingham also hosts around 2.4 million visitors and over 34,000 exhibiting companies to more than 125 exhibitions every year as well as countless others across the rest of the UK and big and small exhibitions everywhere.

Why is it important to plan your exhibition stand?

The amount of time a potential client spends talking to a business at an exhibition trade show can vary depending on a number of factors.

These can include the specific product or service being showcased, the overall interest of the potential client, and the quality of the sales team’s engagement.

However, there are a few statistics that can provide some insight into the average amount of time a potential client may spend talking to a business at a trade show.

coffee infographic visitors spend 8mins 45secs at an exhibition stand
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new customers visiting stand

Small Exhibition Stand Ideas to help bring attention to your exhibition stand.

When it comes to small exhibition stands, creativity and strategic planning can go a long way in attracting attention and making a lasting impression. Here are some ideas to help bring attention to your exhibition stand:

Stand Design
Product Demos
Free Giveaways
Friendly & Approachable Staff
Networking Opportunities
Top Choice
Coffee Barista Stand

Obviously as an expert supplier of coffee stands and barista hire for exhibitions, events and tradeshows we would recommend our services as a way businesses can attract more clients to their stand.

It serves as a natural gathering point, providing visitors with a comfortable and relaxed environment, and increasing the chances of them engaging with your brand. Additionally, it provides a great opportunity for networking and promoting your brand.

Why does a coffee stand brings more visitors to your stand?

Having a coffee stand at your exhibition booth can attract more visitors for several reasons.

but…

it’s crucial to ensure that your booth offers valuable content, engaging displays, and knowledgeable staff to complement the coffee experience because this way, you can leverage the initial attraction of the coffee stand and convert visitors into potential leads or customers.

See the benefits below…

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Don't Forget! The quality of your visitors matters...

A coffee stand not only helps buy time for a business’s sales team to explain to potential clients the benefits of their product or service…

…but

it also helps them get the potential client to commit to staying longer to help them screen a potential client for buyer intent…

…because

a sale representative can offer a quality cup of coffee in return for the potential client providing more information about their requirements in a survey or questionnaire – with a cup of coffee in hand it can only make them feel more relaxed and obliged to stay longer and provide their real intentions…

…and

if they’re worth following up as a lead.

Don’t waste time with the wrong prospects and find out more by collecting the right details. 

After all, that is the main reason you’re at an exhibition in the first place. To showcase your service/products and network with the right type of partners and potential clients. 

coffee stand setup

How easy is it to arrange a coffee stand at your next event?

The process of arranging a barista for hire with their coffee-making stand for your exhibition stand can vary depending on your exact requirements. However, here are some general steps you can take to arrange a barista for hire with a coffee-making stand:

1. Contact us

Once you have a list of potential vendors, reach out to them to inquire about their services, rates, and availability. You should provide details about your exhibition stand, such as the date, location, and expected foot traffic, to help them understand your needs.

2. Discuss requirements

During your initial contact, you should discuss your requirements with the vendor, including the types of coffee and other drinks you want to offer, any specific equipment or space requirements, and any branding or customization options you may want.

3. Review and sign a contract

Once you have agreed on the services and terms, the vendor may provide you with a contract to review and sign. This should outline the services, pricing, payment terms, and any other relevant details.

4. Payments

Payment terms will be provided in the contract and payment will be required before the event in most cases.

5. Enjoy the coffee

Once the exhibition starts, the vendor will be responsible for providing coffee and other drinks to your customers. You should monitor the service and quality to ensure that it meets your expectations.

Overall, arranging a barista for hire with their coffee-making stand for your exhibition stand can be a great way to provide a unique experience for your customers. By taking the time to research vendors and plan ahead, you can ensure that you have a successful and memorable exhibition.

KoalaKoffee is here to help if you have any questions.

Chris from Koala Koffee Coffee in Stockport
Chris Tomkinson

Owner of KoalaKoffee

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