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Before we get started, let’s have a quick look at the kind of exhibitions there are and a few ideas…
What kind of exhibitions, events happen accross the UK and how to attract more customers to your stand?
There are a wide variety of exhibitions that take place in the UK where companies arrange exhibition stands. Here are some common types of exhibitions:
- Trade shows: These are events where businesses within a particular industry showcase their products and services to other businesses and potential customers.
- Consumer shows: These events are open to the public and showcase products and services for everyday consumers.
- Art exhibitions: These events showcase artwork by a particular artist, group of artists, or genre of art.
- Technology exhibitions: These events showcase the latest technology products and services from various companies.
- Fashion exhibitions: These events showcase the latest fashion trends and designs from various designers and brands.
- Home and garden exhibitions: These events showcase products and services related to home improvement, interior design, and gardening.
- Health and wellness exhibitions: These events showcase products and services related to health and wellness, such as fitness equipment, supplements, and alternative medicine.
As you can see there is an array of exhibitions that take place and the ExCeL in London alone hosts over 400 events every year, welcoming 40,000 exhibiting companies and over 4 million people, from across the globe.
As well as this the NEC in Birmingham also hosts around 2.4 million visitors and over 34,000 exhibiting companies to more than 125 exhibitions every year as well as countless others across the rest of the UK and big and small exhibitions everywhere.
Why is it important to plan your exhibition stand?
The amount of time a potential client spends talking to a business at an exhibition trade show can vary depending on a number of factors.
These can include the specific product or service being showcased, the overall interest of the potential client, and the quality of the sales team’s engagement.
However, there are a few statistics that can provide some insight into the average amount of time a potential client may spend talking to a business at a trade show.
- According to a study by Eventbrite, visitors spend an average of 8 minutes and 45 seconds at an exhibition stand. This suggests that businesses should aim to make the most of that time by engaging with potential clients in a meaningful way.
- A study by the Center for Exhibition Industry Research found that the average number of leads generated per exhibition stand is around 100. This suggests that businesses should aim to have quality interactions with potential clients in order to increase the likelihood of generating leads.
- A survey by the Trade Show Exhibitors Association found that around 64% of exhibition attendees are not customers of the companies exhibiting that they visited. This suggests the huge amount of new business opportunities exhibiting at an event offers businesses. These new visitor trade show interactions should also be followed up with a note along the lines of "remember our talk over that delicious cup of coffee..." to help capitalise on qualified and engaged leads.
Small Exhibition Stand Ideas to help bring attention to your exhibition stand.
When it comes to small exhibition stands, creativity and strategic planning can go a long way in attracting attention and making a lasting impression. Here are some ideas to help bring attention to your exhibition stand:
- Stand Design: The design of your stand plays a crucial role in attracting visitors. A visually appealing stand with eye-catching graphics and clear branding can help draw visitors in.
- Product Demonstrations: Product demonstrations are an excellent way to showcase your products or services and generate interest. Visitors are more likely to engage with your brand if they can see your products or services in action.
- Giveaways: Everyone loves freebies! Consider offering giveaways or free samples of your products to attract visitors to your stand.
- Staffing: Having friendly and approachable staff at your stand is crucial. Visitors are more likely to engage with your brand if they feel welcomed and valued.
- Networking Opportunities: Exhibition events are a great opportunity to network with other businesses and potential clients. Consider organising a networking event at your stand or participating in networking events organised by the event organisers.
- A Coffee Barista Stand: A coffee barista stand is one of the best ways to attract visitors to your stand. A coffee bar is a natural gathering point, and visitors are more likely to engage with your brand if they are relaxed and comfortable. Additionally, providing high-quality coffee and a comfortable seating area can increase the chances of visitors spending more time at your stand and engaging with your brand.
Obviously as an expert supplier of coffee stands and barista hire for exhibitions, events and tradeshows we would recommend our services as a way businesses can attract more clients to their stand.
It serves as a natural gathering point, providing visitors with a comfortable and relaxed environment, and increasing the chances of them engaging with your brand. Additionally, it provides a great opportunity for networking and promoting your brand.
Why does a coffee stand brings more visitors to your stand?
Having a coffee stand at your exhibition booth can attract more visitors for several reasons.
but…
it’s crucial to ensure that your booth offers valuable content, engaging displays, and knowledgeable staff to complement the coffee experience because this way, you can leverage the initial attraction of the coffee stand and convert visitors into potential leads or customers.
See the benefits below…
- Having a fantastic coffee bar provides extra theatre to your stand – people become interested as to what your stand is offering, they will want to venture onto your stand to try the fantastic drinks on offer
- Great conversation starter—there is no better way of starting a conversation with either a potential new client or an existing client than sitting down and having a fantastic cup of tea/coffee
- Being able to offer cool branded items to go with the drink – this gives the impression of how much you truly care about your image, and having a branded cup is an even better way of getting your name out there away from your stand while the consumer carries it around a packed exhibition hall
- Keeps you and your clients refreshed during those long days on your feet!!
- Gives you the chance to be creative coming up with cool initiative stand/bar designs and really wowing your clients!
- Makes your life easy! – leave the drinks and refreshments to us, you can concentrate on what you do best speaking to your clients while we deliver that perfect cup of coffee
- Having drinks offering is different to the other swag that is on offer – having a perfect hot drink is the perfect way to be remembered and something different to the usual offering of a pen or notebook
- Create a welcoming atmosphere - The aroma of freshly brewed coffee can be enticing and create a warm, inviting atmosphere. People are naturally drawn to places that offer a comfortable and pleasant environment, making them more likely to stop by your booth, engage in conversation, and explore your products or services.
- Extended dwell time - Offering coffee at your booth encourages visitors to spend more time there. While they wait for their coffee to be prepared, they have the opportunity to explore your products or services, engage in conversations with your team, or participate in any interactive displays or demonstrations you have set up. The longer visitors stay, the greater the chances of establishing a connection and leaving a lasting impression.
- Differentiation from competitors - Exhibition events often feature numerous booths and stands, all vying for attendees' attention. By incorporating a coffee barista stand, you instantly differentiate yourself from the crowd. This unique offering can make your booth more memorable and increase the likelihood of visitors remembering your brand long after the event.
Don't Forget! The quality of your visitors matters...
A coffee stand not only helps buy time for a business’s sales team to explain to potential clients the benefits of their product or service…
…but
it also helps them get the potential client to commit to staying longer to help them screen a potential client for buyer intent…
…because
a sale representative can offer a quality cup of coffee in return for the potential client providing more information about their requirements in a survey or questionnaire – with a cup of coffee in hand it can only make them feel more relaxed and obliged to stay longer and provide their real intentions…
…and
if they’re worth following up as a lead.
Don’t waste time with the wrong prospects and find out more by collecting the right details.
After all, that is the main reason you’re at an exhibition in the first place. To showcase your service/products and network with the right type of partners and potential clients.
How easy is it to arrange a coffee stand at your next event?
The process of arranging a barista for hire with their coffee-making stand for your exhibition stand can vary depending on your exact requirements. However, here are some general steps you can take to arrange a barista for hire with a coffee-making stand:
Once you have a list of potential vendors, reach out to them to inquire about their services, rates, and availability. You should provide details about your exhibition stand, such as the date, location, and expected foot traffic, to help them understand your needs.
During your initial contact, you should discuss your requirements with the vendor, including the types of coffee and other drinks you want to offer, any specific equipment or space requirements, and any branding or customization options you may want.
Once you have agreed on the services and terms, the vendor may provide you with a contract to review and sign. This should outline the services, pricing, payment terms, and any other relevant details.
Payment terms will be provided in the contract and payment will be required before the event in most cases.
Once the exhibition starts, the vendor will be responsible for providing coffee and other drinks to your customers. You should monitor the service and quality to ensure that it meets your expectations.
Overall, arranging a barista for hire with their coffee-making stand for your exhibition stand can be a great way to provide a unique experience for your customers. By taking the time to research vendors and plan ahead, you can ensure that you have a successful and memorable exhibition.
KoalaKoffee is here to help if you have any questions.
